IBB, a company that values the Celebrity Partnership!

International Beauty Brands (IBB) has worked closely with hundreds of the world’s leading manufacturers of fragrances and personal care lines which have been endorsed by many of the greatest celebrities of our generation. With all of this experience, relationships with retailers and expertise in marketing, IBB is proud to announce its first celebrity line with Pamela Anderson. IBB will focus on celebrities that have a cross over appeal, can generate interest from both retailers and consumers and have vibrant careers that continue to drive the public’s interest in everything they do.

IBB has crafted a Signature line strategy which competes with any of the current “endorsement deals” being executed my many of the better known brands. This program gives a celebrity and their management direct access to our best in class manufacturing, distribution and vehicles. marketing IBB has looked at many of the short term payout deals that celebrities execute and devised and long term Brand Building strategy for Celebrities in fragrance, personal care and various other lines of products that given the market conditions and interest from the public, can be easily added to the mix.

Finally, Celebrities can invest their iconic images and media access to a Signature brand of products that they own equity in. This is what your clients are searching for, and IBB has now created just this type of program. Unique elements of this relationship:

• Celebrities working with IBB on fragrance profile, bottle design,
•   packaging and our marketing campaign.
• Celebrities own a percentage of sales vs. short term endorsement
•   payment revenue.
• Celebrities can now utilize their “star” power to influence consumers on
•   purchasing their Signature brand.
• Ability for IBB to potentially expand the product line from fragrance to
•   personal care, lip balms, hair care, sun care and many others.

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